As part of UC Berkeley Extension’s User Research for UX Class, I worked on an individual practice project with Temu under the instruction of Jewel Seperson, an Award-winning user research leader at Mozilla. Temu is an online marketplace committed to providing the most affordable quality products. My work focused on understanding new user’s on-boarding experience and seeking for improvement.
<aside> 💡 Why Temu? 🌟 Personally interested in startup business and e-commerce field. 🤩 Appeared 30-second ad 2 times during the ****Super Bowl 2023 🤩 #1 most downloaded free APP on both App Store and Google Play. 🤔 But with terrible UX as for my own experience. 👀 Looking into the reasons behind and ways for improvement.
As a rising app, Temu wants to gain more market share under fierce competition.
Recorded participants’ reactions and screens with their consent and took detailed notes during sessions.
Utilized a Miro board and to synthesize what I found from the individual participant analysis.
Thematic analysis on Miro
Worked on identifying the delighter and rating the painpoints based on severity.