As a Mandarin saying goes, “Everything can be solved by one hot-pot; if not, then two.”
In China, Hotpot is more than just a way to satisfy hunger 🤤; it is also associated with socialization 🧑🤝🧑 ****where the shared experience fosters a sense of community and strengthens relationships.
Haidilao is the leading player in hotpot industry with 1597 chain restaurants worldwide in 11 countries of 4 continents.
It is famous for its customer services quality that is far beyond the industry standard.
Except for uncompromising table service, Haidilao provides complimentary snacks, shoe-shining, and even nail services. 🍉 👞 👠 💅🏻 🎉
In order to keep Haidilao’s leading position in the industry facing the challenge of epidemic and fierce competition, Haidilao needs to cultivate customer loyalty among the target segment.
🎓 College students 👫